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(imagined)

Fjallraven

2023

This project focused on designing a back to school line for college students. The design for the new backpack With nature being the most important and biggest inspiration for the creation of Fjallraven, the brand has always placed a large emphasis on sustainable development. No matter where the brand goes it’s main goal will always be to inspire more people to experience nature as it is not only our future, but our past as well. The pattern “The Magic Garden Club” consist of three different swatches that are all similar at a quick glance, but with further exploration more details can be seen. Similar to the real world, the more you look the more you’ll find in the wonders of nature.

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